Dark background with numerous translucent black bubbles of varying sizes scattered throughout.

2023

AWARD WINNING DESIGN

Precede
Biosciences
Rebrand

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PRECEDE BIOSCIENCES

Making complex blood testing science accessible: Liquid biopsy technologies can transform disease detection, but their impact depends on translating complex science into accessible stories.

01

Research

02

Strategy

03

Design

04

Development

challenge

Precede Biosciences is pioneering a liquid biopsy approach and needed a way to simplify and visualize its approach so that investors, partners, clinicians, and patients alike could understand the advantages of its platform over conventional methods.

solution

SCIENT translated Precede’s science into accessible communications, developing visual explanations, comparative graphics, and an interactive website that let visitors explore concepts at different levels of detail. By balancing accuracy with accessibility, we helped Precede engage both technical and non-technical stakeholders.

Three-dimensional metallic logo reading 'Precede Biosciences' cast on a wall with shadows from window panes and foliage.

Brand Refresh

Precede Biosciences logo with stylized letter P combining red and black shapes.
Logo for Recede Biosciences featuring stylized letter R in white and red with white text on dark background.
Precede Biosciences logo with stylized P and bold black text on a light gray background.
Logo with stylized 'P' followed by the word 'recede' and 'Biosciences' underneath on a black background.
Precede Biosciences logo with stylized letter P combining red and black shapes.
Logo for Recede Biosciences featuring stylized letter R in white and red with white text on dark background.
Precede Biosciences logo with stylized P and bold black text on a light gray background.
Logo with stylized 'P' followed by the word 'recede' and 'Biosciences' underneath on a black background.
Precede Biosciences logo with stylized letter P combining red and black shapes.
Logo for Recede Biosciences featuring stylized letter R in white and red with white text on dark background.
Precede Biosciences logo with stylized P and bold black text on a light gray background.
Logo with stylized 'P' followed by the word 'recede' and 'Biosciences' underneath on a black background.

color palette

Yellow

RGB
CMYK
#FFB400

Salmon

RGB
CMYK
#F8564F

Purple

RGB
CMYK
#A52F8F

Midnight

RGB
CMYK
#170F25

Ocean

RGB
CMYK
#212D40

Blue

RGB
CMYK
#08A6CB

Mockups

Two smartphones displaying a precision medicine website with sections titled 'Breaking Down Barriers to Precision Medicine' and 'Leadership' featuring team member photos and bios.
Three illuminated posters promoting precision medicine and biosciences displayed on a marble wall beside an escalator.

Custom icons

Three circular icons depicting DNA with controls and indicators: ON/OFF switch, speedometer, and fingerprint with CH3 methyl group.

website

Website page with sections titled Breaking Down Barriers to Precision Medicine, About Us, Our Team showing headshots of four men with their names and titles, Partner With Us, and Get In Touch with contact details, set on a gradient pink-orange-purple background with abstract orange and purple spheres.